8 Examples of Brands Using Immersive Technology to Engage Customers

Customer engagement has shifted dramatically in recent years. Traditional marketing methods no longer hold the same power as interactive, tech-driven experiences. Companies now realize that to build loyalty and capture attention, they must create more meaningful connections with their audiences through innovation.

One of the fastest-growing tools in this movement is Immersive email. By blending digital interaction with storytelling, brands are finding ways to transform routine messages into experiences that invite participation. This technology is no longer experimental—it is becoming a powerful mainstream approach.

Why Immersive Technology Is Changing Marketing

Immersive strategies use augmented reality, virtual reality, and interactive digital content to connect customers directly to the brand. The advantage is clear: customers remember experiences more vividly than static campaigns. By offering personalized journeys, companies differentiate themselves in saturated markets.

Example 1: A Beauty Brand Offering Virtual Try-Ons

A leading cosmetics company introduced emails that allowed customers to virtually test lipstick shades. The interactive tool embedded within the email let users “see” how a product looked on their face through their smartphone camera.

• Enhanced decision-making. Customers could make confident purchases without visiting a store.

• Reduced returns. With more accurate selections, fewer products were sent back.

• Improved loyalty. Customers felt the brand was offering personalized, practical tools rather than just pushing sales.

This strategy showed how digital try-ons can blend convenience with creativity.

Example 2: A Sportswear Company Hosting Virtual Events

A global athletic brand used immersive campaigns to invite fans to join live virtual events through email links. Participants could view behind-the-scenes training sessions, chat with athletes, and even unlock limited-time discounts during the broadcast.

• Deeper engagement. Fans moved from passive observers to active participants.

• Community building. Live interactions created a shared experience across markets.

• Stronger brand affinity. Customers associated the brand with inclusivity and innovation.

These campaigns turned standard announcements into interactive gatherings.

Example 3: An Automotive Brand’s Virtual Showroom

A major car manufacturer launched an email campaign that gave recipients access to a virtual showroom. Customers could rotate 3D models, explore interiors, and customize features without stepping into a dealership.

• Convenience. Customers explored models anytime and anywhere.

• Personalization. Features such as color and trim selections gave buyers ownership of the process.

• Faster conversions. Sales teams reported shorter decision cycles from customers who had interacted with the virtual showroom.

This initiative modernized the car-buying journey.

Example 4: A Travel Agency’s Destination Walkthroughs

Travel companies are embracing immersive previews to reignite wanderlust. One agency embedded a virtual island tour into its email campaign. Potential travelers could “walk” along beaches, view accommodations, and explore excursions.

• Emotional appeal. Customers experienced destinations rather than just reading about them.

• Increased bookings. The immersive preview led to higher conversions compared to standard email images.

• Competitive edge. The brand stood out in an industry where visuals alone often dominate.

This example demonstrated how virtual storytelling sells experiences more effectively than static content.

Example 5: A Retailer’s Interactive Holiday Catalog

A large department store launched an interactive holiday catalog delivered via email. Customers could click products, view 360-degree visuals, and even add items directly to their shopping cart.

• Ease of shopping. Customers enjoyed a seamless journey from browsing to purchase.

• Higher order value. Shoppers discovered new products through interactive browsing.

• Seasonal engagement. Customers associated the campaign with joy and innovation.

This type of email turned holiday shopping into an engaging digital experience.

Example 6: A Beverage Brand’s Gamified Campaign

To promote a new drink, a beverage company sent an interactive game embedded in email. Players could mix ingredients, unlock rewards, and share scores on social platforms.

• Viral reach. Social sharing extended campaign visibility far beyond the email list.

• Customer excitement. Gamification made product discovery fun.

• Brand loyalty. Rewards encouraged repeat purchases and stronger brand association.

This example highlighted how gaming mechanics drive both engagement and conversions.

Example 7: A Luxury Fashion Label’s Virtual Fittings

High-end fashion labels are combining prestige with technology. One brand offered immersive emails where customers could view outfits on digital avatars that matched their measurements.

• Exclusive experience. Customers felt they were receiving personalized luxury.

• Reduced hesitation. Trying before buying increased buyer confidence.

• Sustainability gains. Fewer returns meant less waste in logistics and production.

Virtual fittings proved that immersive content is not just about novelty but also about practical benefits.

Example 8: An Entertainment Brand’s Augmented Reality Posters

A film studio used email to launch augmented reality posters. Recipients scanned an image that transformed into a movie trailer on their phones.

• Memorable engagement. Customers interacted with the film before it was released.

• Viral momentum. Fans shared the experience widely, boosting pre-release buzz.

• Increased ticket sales. Early interactions encouraged stronger opening-weekend attendance.

This example demonstrated how immersive content turns traditional media into interactive storytelling.

Lessons from These Examples

The success of immersive campaigns is rooted in their ability to combine technology with genuine customer value. Whether through personalization, convenience, or entertainment, these experiences foster stronger emotional connections than static campaigns.

Key takeaways include:

• Personalization drives trust. When customers feel the brand is catering to their needs, they are more likely to engage.

• Interactive elements improve conversions. Gamification, previews, and virtual fittings accelerate decision-making.

• Innovation builds loyalty. Customers associate brands that embrace immersive experiences with forward thinking.

Companies that understand these principles gain a measurable edge in customer engagement.

Conclusion

Immersive technology is rapidly moving from a novelty to a necessity in digital marketing. Brands that adopt interactive strategies in their outreach achieve higher engagement, greater customer trust, and faster conversions. The examples outlined show how companies across industries—from beauty to travel—are using technology to transform ordinary messages into memorable experiences. For many businesses, the next step is exploring XR emails, where immersive content integrates seamlessly into customer communication, unlocking the potential to engage audiences in ways that feel personal, dynamic, and unforgettable.