Not just many others create streetwear; Syna World is a movement. In a world sedated in mute hues of greyscale neutrality, they pull up their devil-may-care attitude against apathy, preaching bright colour at full gale force. It sees-or rather takes from-the great Wassily Kandinsky: “Colour is a power that directly influences the soul; it is a power that ennobles an individual: put on some clothes, and through colour, energy and emotion speak.” The Syna World flagship piece-the Syna World Tracksuit-embodies these very ideals that were considered by Kandinsky. The Tracksuit elevates the daytime loungers to works of wearable art that speak before their wearer does.
Here is something to be kept straight: choosing a colour is a highly personal act. It is a non-verbal communication. When you don the does jacket in cobalt blue from Syna World Tracksuit, you not just keep warm; you also energise psychic resonance that blue somehow entails calm, confidence, and intelligence. It is like the colour of a cloudless daylight sky and the impossibly deep purple-blue of the ocean. Merge it with the colour red, and you are all charged up for another sort of projection: that of passion and energy overwhelming presence. That of a red double-decker in London, inescapable and assertive.
Syna World gets this. They don’t just provide colours; they provide moods. Nowadays, as we have become more considerate towards our mental and emotional well-being, clothing dyeing has become a form of self-expression and possibly an alteration of one’s own mindset. Would suit wonderfully, conceptually, in an art gallery in Shoreditch or a discussion in a coffee shop at Brighton-the idea that clothes really can change one’s inner feeling and ability to deal with the world.
Each aspect of this tracksuit is perfectly balanced by the genius design of Syna World. The cuts are modern, clean, simple, and comfortable; and all of these act as an award-winning dance-floor on which colour can do its thing unfettered by a complicated design. It is like a well-mixed track with the bassline (the fit) so solid that it allowed the melody (the colour) to shine.
In a way, this either passage needs to possess somebody’s walking mood therein. It is for the person who unashamedly lets themselves be seen while knowing that confidence need not be loud to be there. These sweatpants were ceremoniously bestowed in honor of the spirits of independence fostered in the youngest generations in Great Britain, who have always found comfort in an ironic clash of fashions from the mods to the casuals. This tracksuit definitely is not for a typical one of the many walking hurriedly through Camden Market. Instead, it ought to paint the city with its insane brightness, just shy of unreasonable. One might say the tracksuit is a sartorial rebellion against the beige and the grey, or perhaps, it is joining in the call for uniqueness in a landscape that tends to argue for conformity. To wear Syna World is to state a point, or to queer a little side message, far from sitting for some brand.