Indonesia Sportswear Market Size, Growth, and Trends Forecast 2026-2034

IMARC Group, a leading global market research and management consulting firm, has published its latest market intelligence report on the Indonesia sportswear market. The market size reached USD 2,653.0 Million in 2025 and is projected to reach USD 3,626.4 Million by 2034, exhibiting a CAGR of 3.43% during 2026-2034. Growth is being driven by increasing fitness awareness, rising urbanization, the growing influence of athleisure fashion, and expanding middle-class incomes combined with wider digital retail access.

Indonesia’s sportswear market sits at the intersection of a large, young consumer base and one of the world’s most important sportswear manufacturing hubs. With a median age under 30, younger Indonesians are embracing active, image-conscious lifestyles shaped by pop culture, sports idols, and social media and increasingly treat branded sportswear as both a style statement and a marker of identity. Participation in school sports, community events, futsal, cycling, and skateboarding continues to rise, supported by government programs that promote physical activity and national sports development. On the supply side, the country’s footwear and apparel factories serve leading global brands, while new trade agreements with Canada and the European Union are set to widen export access. Together, these forces are shaping Indonesia Sportswear Market trends, supporting steady domestic demand and a growing role for Indonesia in the global sportswear value chain.

Indonesia Sportswear Market at a Glance:

• Market Size (2025): USD 2,653.0 Million
• Market Forecast (2034): USD 3,626.4 Million
• Growth Rate (2026-2034): CAGR of 3.43%
• Demographic Advantage: Median age of under 30 years, creating a large youth consumer base
• Manufacturing Role: Indonesian factories produced around 28% of total NIKE Brand footwear in fiscal 2025 (NIKE, Inc. 10-K)
• Footwear Exports: Around USD 7 Billion in 2024

How AI is Reshaping the Future of the Indonesia Sportswear Market

• Digitalized Omnichannel Retail: Indonesia’s largest sports retailers are investing in automation and digitalization to serve shoppers seamlessly across stores and online channels. PT Mitra Adiperkasa (MAP), which runs Sports Station, PlanetSports.Asia, Foot Locker, and Sports Direct, reported in April 2026 that it is advancing automation and digitalization initiatives across all channels, laying the data foundation for AI-driven product recommendations and personalized promotions for its loyalty and e-commerce customers.
• Smarter Inventory and Demand Planning: Seasonal peaks such as Lebaran and school holidays create sharp swings in sportswear demand, making forecasting accuracy critical. MAP has highlighted refined inventory management and back-end process improvements as key to its 2025 and 2026 performance, and AI-based demand forecasting tools are increasingly being adopted by retailers to align size, style, and regional assortments with fast-changing youth preferences.
• Automation in Export-Oriented Manufacturing: As a major production base, accounting for around 28% of NIKE Brand footwear in fiscal 2025, Indonesia’s footwear factories face rising pressure from global brands to improve speed, quality consistency, and traceability. Automated cutting, computer vision quality inspection, and data-driven production planning are becoming important levers for Indonesian manufacturers to stay competitive as new trade agreements open additional export markets.

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Indonesia Sportswear Market Trends and Drivers:

The core demand driver for the Indonesia sportswear market is the country’s young and increasingly active population. Younger consumers are adopting fitness routines and sports-inspired fashion influenced by pop culture, athletes, and social media trends, and they frequently choose branded sportswear as an expression of personal style. Growth in school athletic programs, neighborhood sports events, and youth activities such as futsal, cycling, and skateboarding is generating stable demand for trendy, functional, and comfortable footwear and apparel, while brands respond with youth-focused campaigns and influencer partnerships.

Indonesia’s retail culture is a key structural differentiator. Despite rapid e-commerce growth, shopping malls remain central to consumer life, and leading global and local brands are expanding flagship outlets, concept stores, and pop-up experiences in major cities and emerging urban centers. These physical spaces offer personalized service, product customization, and trial zones that build brand trust, especially among first-time sportswear buyers, and they complement online channels to deepen brand penetration across diverse customer segments.

Government policy is reinforcing both demand and the domestic industry. National sports development programs, investment in stadiums and training facilities, and events such as the National Sports Week (PON) are strengthening sports culture, while fiscal incentives, import safeguards, and new trade agreements are supporting Indonesia’s labor-intensive footwear and apparel manufacturing base.

Government Schemes and National Initiatives Driving Demand:

• National Sports Grand Design (Desain Besar Olahraga Nasional, DBON): Mandated under Presidential Regulation No. 86 of 2021, DBON sets out Indonesia’s national sports development roadmap for 2021-2045 across five implementation stages, covering grassroots participation, athlete development, and sports industry growth in support of the Indonesia Emas 2045 vision.
• Income Tax Incentive for Labor-Intensive Industries (PPh 21 DTP): Under Finance Ministry Regulation No. 10/2025, the government covered income tax for workers in footwear, textile and apparel, furniture, and leather industries earning up to Rp10 million per month throughout 2025, and the incentive has been extended through December 2026 under PMK No. 105/2025, easing labor costs for sportswear manufacturers.
• Textile Import Safeguard Duties (BMTP): The government imposed safeguard duties on 27 types of cotton yarn imports under PMK No. 67/2025 at Rp7,500 per kilogram in the first year, and on cotton woven fabric imports under PMK No. 98/2025 at Rp3,000 to Rp3,300 per meter from January 10, 2026 to January 9, 2029, to protect the domestic textile supply chain from import surges.
• Indonesia-Canada CEPA (ICA-CEPA): Signed in Ottawa on September 24, 2025 and entering into force on December 1, 2026, the agreement gives more than 90% of Indonesian products, about 6,573 tariff lines, preferential access to Canada, with textiles and footwear among key beneficiaries. The government projects exports to Canada could reach USD 11.8 Billion by 2030.
• Indonesia-EU CEPA (IEU-CEPA): Negotiations concluded on September 23, 2025, with the EU set to eliminate import duties on 98.5% of tariff lines and entry into force targeted for January 1, 2027. The footwear industry sees potential to lift exports to Europe to as much as USD 10 Billion within three to four years, from total footwear exports of around USD 7 Billion in 2024.

Indonesia Sportswear Market Industry Segmentation:

The report has segmented the market into the following categories:

Breakup By Product:

• Shoes
• Clothes

Sports footwear benefits from Indonesia’s strong running, futsal, and athleisure culture as well as the country’s deep footwear manufacturing base, while sports clothing is gaining from the blending of performance wear with everyday fashion among young urban consumers. The full report provides a detailed breakup and analysis of the market by product.

Breakup By Distribution Channel:

• Online Stores
• Retail Stores

Retail stores remain central to sportswear purchasing given Indonesia’s mall-centric shopping culture and the expansion of flagship and concept stores, while online stores are widening reach to Tier 2 and Tier 3 cities through e-commerce and brand-owned digital platforms. The full report provides a detailed breakup of each channel.

Breakup By End User:

• Men
• Women
• Kids

Demand spans men’s performance and lifestyle categories, a growing women’s segment driven by fitness and athleisure adoption, and a kids’ segment supported by school sports programs and a large youth population. The full report provides a detailed breakup by end user.

Breakup By Region:

• Java
• Sumatra
• Kalimantan
• Sulawesi
• Others

Java remains the primary demand center given its population density, concentration of malls, and major cities such as Jakarta, Surabaya, and Bandung, while rising incomes and retail expansion are supporting growth in Sumatra, Kalimantan, Sulawesi, and other regions. The full report provides a comprehensive regional analysis.

Competitive Landscape:

The report provides a comprehensive analysis of the competitive landscape, including market structure, key player positioning, top winning strategies, a competitive dashboard, and a company evaluation quadrant, along with detailed profiles of major companies. Prominent players active in the market include:

• PT Map Aktif Adiperkasa Tbk (MAP Active)
• NIKE, Inc.
• Ortuseight

MAP Active, the sports, kids, and leisure arm of PT Mitra Adiperkasa, is the country’s leading sportswear retailer, operating formats such as Sports Station, PlanetSports.Asia, Foot Locker, and Sports Direct and distributing brands including Skechers, New Balance, Converse, and HOKA. International brands compete alongside a growing set of local labels such as Ortuseight, which are gaining traction among young consumers in football, futsal, and running categories.

What Does The Full Report Cover?

• Historical market performance from 2020-2025 and forecasts through 2034 for the Indonesia sportswear market
• Detailed segmentation by product, covering shoes and clothes
• Distribution channel analysis across online stores and retail stores
• End user insights across men, women, and kids
• Regional analysis across Java, Sumatra, Kalimantan, Sulawesi, and other regions
• Value chain analysis, key drivers and challenges, and Porter’s five forces analysis
• Competitive landscape with market structure, player positioning, winning strategies, and company profiles

Recent News and Developments in Indonesia Sportswear Market

• March 2025: Frasers Group strengthened its partnership with MAP Active to launch flagship Sports Direct outlets across Southeast Asia and India, deepening its presence in Indonesia and expanding into five additional markets, with a long-term plan to roll out more than 350 stores across the region.
• September 2025: Indonesia and Canada signed the Comprehensive Economic Partnership Agreement in Ottawa, under which Canada will eliminate 90.5% of import tariffs on Indonesian products, with textiles and footwear among the key export categories. Canada has since set December 1, 2026 as the date of entry into force.
• September 2025: The EU and Indonesia concluded negotiations on the IEU-CEPA on September 23, 2025, with the EU set to remove duties on 98.5% of tariff lines, opening wider European market access for Indonesian footwear and apparel once the agreement takes effect.
• March 2026: MAP Active reported full-year 2025 net revenue of IDR 19,280 billion, up 12.2%, with net profit rising 27.2% to IDR 1,721 billion. Indonesia accounted for 76% of revenue, reflecting resilient domestic demand for sports and leisure products.
• July 2026: PT Mitra Adiperkasa reported first half 2026 net revenue growth of 23.4% to Rp24.2 trillion and net profit growth of 26.9% to Rp1.5 trillion, with more than 4,200 retail stores in over 80 cities across Indonesia as of June 2026.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

Key Questions This Report Answers

• How big is the Indonesia sportswear market, and what is its projected growth through 2034?
• Which product category, shoes or clothes, leads the Indonesia sportswear market?
• How are online stores and retail stores evolving as sportswear distribution channels in Indonesia?
• How is demand distributed across men, women, and kids?
• How will trade agreements such as ICA-CEPA and IEU-CEPA affect Indonesia’s sportswear industry?
• Which regions outside Java offer the strongest growth opportunities for sportswear brands?
• Who are the key players in the Indonesia sportswear market, and how are they positioned?

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